wamu / npr - studio 1A
"a year in review" video campaign
creative
challenge.
WAMU is home to some of the nation's most beloved broadcasting shows.
After years of dedicated service, their main host, Diane Rehm,
decided to retire. Leaving huge shoes to fill, the studio took a risk on the talented Joshua Johnson.
After 365 days on the air, the results were in. He was a hit and listeners loved him!
To commemorate this large accomplishment, we were tasked with creating video excited donors and fans while also showing forward progress.
give me more 1A —
What makes a broadcast? Fans.
DCV and rockstar PR agency Curley Company decided to tell the story of 1A from the listeners point of view.
Capturing stories and commentary before revealing the big star Joshua Johnson, we were able to create a narrative around the studios year one.
behind
the
scenes.
